Internal site search is essentially a search bar that is located on your website which allows people to search for information within your website. Over time this bar tends to show what is “broken” with your website. Often when individuals design websites and optimize web pages, they optimize the pages for external search not internal [...]
Archive for May, 2009
The Internal Site Search: Why Should it be Implemented for Websites & How Can it Be Optimized?
Posted in Search Engine Optimization (SEO), tagged google mini, google search appliance, google site search, internal site search, intranet optimization, linkedin, website optimization on May 29, 2009 | Leave a Comment »
Cross-Linking – A Primer
Posted in Search Engine Optimization (SEO), tagged crosslinking websites, Search Engine Optimization, search engines, SEO, web hierarchy on May 21, 2009 | Leave a Comment »
What is cross-linking? Cross-linking refers to the purpose of using links to link one web page to another web page. This primer is a quick guide to understanding how a search engine determines which pages on a website are the most important by its internal links alone .
Most websites are primarily linked internally to each [...]
Web Searches are Quantified into 3 Categories of Searches: Informational, Navigational, & Transactional
Posted in Search Engine Optimization (SEO), tagged google quality raters guide, Search Engine Optimization, SEO, serps, types of web searches on May 13, 2009 | Leave a Comment »
For this topic, searches and queries will be used interchangeably – both are identical, query is a more technical term for what an individual types into an engine. Web searches entered into search engines such as Google are quantified into three categories: informational, navigational, and transactional. If an individual types in “President Obama or George Bush”, these [...]
10 Factors Which Influence Search Engine Rankings
Posted in Search Engine Optimization (SEO), tagged crosslinking, inbound linking, keywords, outbound links, relevant content, Search Engine Optimization, SEO, seo tips, serp factors on May 13, 2009 | 1 Comment »
A general look at the ten factors which influence search engine rankings (feel free to jump to the portions which interest you the most). I will go into more detail as time passes on each specific factor.
Inbound Links
Page Titles
Metas
Cross-Linking
Outbound Links
Relevant Content
Descriptive Alternative Text
Anchor Links/Text
Relevant Keywords
Sitemaps
1. What are Inbound Links? Inbound Links are links from other [...]
What is SEO & SEM? What is the Difference?
Posted in Search Engine Optimization (SEO), tagged search engine marketing, Search Engine Optimization, search engine ranking page, sem, SEO, serp on May 8, 2009 | 2 Comments »
SEO stands for Search Engine Optimization. It refers to the process of increasing the amount of traffic to a website or increasing the quality of traffic to a website via natural searches (or in other words algorithmic searches). It involves (depending on the search engine), taking a website and gearing its pages towards a search [...]
